Creating A Killer Portfolio As A Virtual Assistant (That Actually Attracts Clients)

Let’s be real—clients aren’t just handing out gigs to random VAs. They want proof that you know your stuff. And that’s where your portfolio comes in.

Your portfolio = your golden ticket. It shows off your SKILLS, EXPERIENCE, and overall PROFESSIONALISM. Aka, it convinces clients that hiring you is a no-brainer.

So how do you make a portfolio that screams “HIRE ME NOW”? Let’s break it down. 👇

WHAT GOES INTO A VIRTUAL ASSISTANT PORTFOLIO?

A strong portfolio has a few key things:

✅ A cover page that makes a killer first impression

✅ A professional overview that highlights your expertise

✅ A list of services so clients know exactly what you offer

✅ Samples of your work (because seeing is believing)

✅ Testimonials to build trust

✅ Contact info + a call-to-action (because you want them to reach out, right?)

Let’s dive into each section.

1. COVER PAGE + PROFESSIONAL OVERVIEW

People want to see YOU. That means a high-quality, professional photo—just you, a clean background, looking like the VA powerhouse you are. Add your name, business name, and brand colors for that polished touch.

Next, your professional overview. This is your time to shine. Introduce yourself, talk about your background, and—most importantly—explain why clients should want to work with you.

Here’s an example:

"Hey there! I’m [Your Name], a highly organized and results-driven virtual assistant. With over 4 years of experience in administration, I’ve helped businesses streamline operations, manage schedules, and improve customer support. Let’s work together to take your business to the next level!"

Personalize it. Make it YOU. Throw in a little personality so clients can connect with you.

Remember: copying and pasting the example above (or any of the examples I give you) isn’t going to help you. YOUR creativity and skill are what’s going to help you to get clients… and keep them. 

2. OUTLINE YOUR SERVICES

What do you actually do? Spell it out, loud and clear.

Here’s an example:

📌 Email + Calendar Management
📌 Customer Support
📌 Social Media Management + Video Editing
📌 Data Entry + Research

Tailor your list to your niche. If you’re a bookkeeping VA, list bookkeeping services. If you specialize in content creation, highlight that!

Not sure what type of services to offer as a virtual assistant? Check out this article for more info!

3. SHOW OFF YOUR WORK

You’ve told them what you can do. Now it’s time to SHOW them.

Include samples of your best work. These should match the services you listed above. Examples:

📂 A well-organized data spreadsheet
📧 A beautifully written email template
🎥 A social media reel you edited
📜 A client report or document (with private info removed!)

Don’t have client work to show yet? No problem! Create mock-ups of what you could do. Future clients won’t know the difference—they’ll just see your skills in action!

Once you’ve created your standout work samples, it’s time to gain more reach.

Leveraging social media can really boost your visibility to potential clients. Need some strategies on how to market yourself and your business? Click here to learn how!

4. TESTIMONIALS = SOCIAL PROOF

People trust people. So if you have happy clients, SHOWCASE their testimonials. It builds credibility instantly.

No testimonials yet? Here’s your game plan:

1. Do a couple of small projects (even for free, if necessary).

2. Blow their minds with your work.

3. ASK for a testimonial.

Simple, right? A few great testimonials can be the difference between a client booking you or moving on to the next VA.

5. CONTACT INFO + A STRONG CALL-TO-ACTION

You’ve got their attention—now make it EASY for them to reach out.

Drop your: 

📩 Business email
🔗 Website link
📱 Social media handles (LinkedIn, Instagram, etc.)

Then, add a friendly call to action. Something like:

“Ready to take tasks off your plate and focus on GROWING your business? Let’s chat! Book a discovery call today.”

Make it inviting. Make it clear. And most importantly—make it easy for them to say yes to working with you.

FINAL THOUGHTS

A polished, professional portfolio is NON-NEGOTIABLE if you want to stand out as a VA. It showcases your skills, your experience, and—most importantly—WHY clients should hire you over someone else.

And remember: KEEP IT UPDATED. Add new testimonials, new skills, and fresh work samples as you grow.

You got this. Now go build that portfolio and start landing those dream clients!

If you want to become a virtual assistant...

If you have been thinking of becoming a Virtual Assistant, there truly hasn’t been a better time to start! More businesses than ever are turning to freelancers and virtual assistants today.

You can turn the skills you already have into a service-based business, work from the comfort of your own home, work with clients you genuinely enjoy working with, and have more freedom than a regular 9-5 job. 

As someone who’s been in the game for 8 years, I can tell you - it’s a pretty fun gig!

If you want to learn how to become a virtual assistant, you CANNOT miss this free training I created for you. I deep dive into the world of freelancing, tell you how I started my virtual assistant business, and give you the absolute BEST tips for getting started and finding clients.

Want me as your coach? Join my online course, Virtual Freelancer Academy, where I teach you EVERYTHING you need to know and give you all the tools you need to succeed as a VA (just like I've done for hundreds of students just like you).

Have more questions? Message me here!